Members of LeaderEthics-Wisconsin receive a monthly copy of The Ethics Report. Each edition will include summaries of research as well as articles about ethical leadership in practice...frequently awarding a "green light" or "red flag" rating. Each month, we include a featured article from the most recent edition of The Ethics Report.

Can You Detect Media Bias?

The Ethics Report Featured Article

May 2020

Is Wisconsin Broken Politically?

Some people are asking. In the case of several recent high-priority, high-profile issues, it seems elected leaders have retreated into their respective political camps rather than attempt to address the collective needs of the state. The April primary election and the Supreme Court ruling on the Safer At Home declaration are two examples. Our nation might never gotten off the ground if our Founders used a similar approach to problem resolution.

Of course, Wisconsin is not unique to divisive politics. Nationally, the divide between the two major political parties has grown dramatically in the last 15 years. Pew Research has been tracking partisan beliefs for the past twenty-five years. They asked persons who are declared Republicans and Democrats to respond to common core questions. The following charts demonstrate their findings.


In 1994 and 2004, the median beliefs on core issues were actually fairly close, unlike where they are today. In a related study, Pew Research determined that the overwhelming factor in the growing political divide is not race, education-level, religious attendance, age or gender. Rather it is political party loyalty. As an elected official, an ethical leader should work to represent the needs of their entire constituency, not just those who belong to the same political party.

Unfortunately, the actions in Wisconsin during the pandemic are following this divisive political pattern. The COVID-19 pandemic is caused by a virus that does not determine those infected based upon their political party affiliation. It should be viewed as a common enemy, with a threat to both the health of our population and to our economic well-being. Elected officials should focus on the needs of the people of Wisconsin and commit every effort to address both of these threats, not pick sides.

As citizens, we should be looking for the elected officials from both parties to stand up to their own party leaders and promote common-sense, collaborative actions to meet the pandemic threat head on. It is our best way through this. And it might open the door to a better, healthier political process in our state. 

April 2020

The Power of Trust in Leadership

One of the goals of LeaderEthics-Wisconsin is to help to prepare the next generation of ethical leaders among elected officials. The purpose of these workshops is to provide information for potential candidates for local elections (e.g. school board or city council) on how to run on an ethical leadership platform. The intent is to prepare elected officials in entry level positions to develop practices and a grassroots network to help them continue on an ethical leadership platform should they decide to seek a higher elected office at some future time. 

In September 2019, we held the Candidate Development Workshop in La Crosse. We had 12 participants, half were younger (under 35) and five of twelve were women. Teri Lehrke, Clerk in the City of La Crosse, provided information on the “nuts and bolts” of becoming a candidate. LeaderEthics-Wisconsin provided information regarding ethical leadership. Following that, participants had an opportunity to hear from two legislative officials, Steve Doyle (D),  Representative of the 94th Assembly District in Wisconsin; and Lee Nerison (R), Former Representative of the 96th Assembly District of Wisconsin who provided insight regarding their experience (and challenges) in ethical leadership. 

Both did an exemplary job in their presentation. Clearly, it was the highlight of the workshop. In this particular article, we are going to highlight the presentation of Lee Nerison (I will have an opportunity to highlight Steve Doyle in a future article). Lee Nerison was elected to the Assembly in 2004 and he served in that role until the end of 2018. He established himself as an independent thinker and he was one of only four Republicans who opposed Governor Scott Walker’s Act 10 legislation in 2011. Act 10 was controversial in that it severely limited collective bargaining for public employees in Wisconsin. At the workshop, Lee explained that he sought input from constituents and the majority opposed the changes proposed in Act 10.  He informed his Republican colleagues that he was going to remain steadfast in his position. Ultimately, Act 10 passed and Lee likely lost some influence within his party. Nonetheless, he continued to build his reputation as an advocate for agriculture issues and the district he served.

Lee went on to share an experience a few years after Act 10. Lee was targeted by the other political party as holding an Assembly District seat that could be won. Significant money from outside the district was funneled into his opponents campaign. Lee explained that he was “outspent” by his opponent by a five to one margin. Despite the campaign finance disparity, Lee Nerison won re-election. Lee’s reputation for integrity out-weighed the pressure from substantial opposition campaign funding.

When I speak to groups about LeaderEthics-Wisconsin, I am frequently asked, “How can someone be an ethical leader given the existence of political party pressure and the high cost of political campaigns?”. I feel the best answer I can provide is to point to Lee Nerison. He earns a “big green light” for his exemplary service as an ethical leader.

March 2020************************************March 2020M

Can You Detect Media Bias?

As shared in several issues of The Ethics Report, the trust in government has been eroding. At the same time, the trust in media has also been on a decline.

An Associated Press-NORC Center for Public Affairs Research and USAFacts poll, released November 20th, found that about two in ten Americans trust that the media’s reporting is based on facts. Only 21% of Americans always or often trust the media and 47% sometimes have that trust and 31% said that they rarely or never believe that media reports based on facts.

A September 2019 Gallup poll showed that only 41% of Americans have trust in the media. This trust level reverses the recent upward trend from the low point of 2016 when the trust level was 32%. The following chart shows the long-term pattern from Gallup polls. 

The trend in media trust shows an increasing partisan split over the past twenty years, with Democrats showing more trust in media sources than Republicans. The following chart shows this pattern.

The Gallup poll showed notable increases in distrust of CNN, The New York Times and The Washington Post among Republicans. Meanwhile,  The Sean Hannity Show and Breitbart News are now distrusted by a larger share of Democrats than in 2014.

Two Sources We Recommend

The net result of the increased mistrust in the media leads to the basic question, “who can you trust?”. In answering this question, we should look in two areas, a) the tendencies of bias in the various media sources, and b) the tendencies of accuracy in those media sources. We recommend looking into AllSides and Media Bias/Fact Check

AllSides maintains a list of nearly 600 media outlets and writers. These outlets and writers are rated and placed into the following categories: Left, Lean Left, Center, Lean Right, Right and Mixed. The ratings are helpful to the media consumer. One can look at their favorite media sources and gain a better understanding of the messaging they are receiving. It also allow the consumer to seek out new media sources in the effort to develop a more balanced perspective. AllSides also does a Left, Center, Right comparison of stories with similar topics. This is helpful in developing a more balanced perspective of controversial issues. AllSides also solicits reader feedback (What Do You Think?) in their ratings. As such, they may adjust ratings over time based upon feedback. Furthermore, the reader feedback is listed next to the AllSides rating.

Media Bias/Fact Check (MB/FC) also rates various media sources. They are considerably more comprehensive with more than 3000 sources in their data base world-wide. They rate media sources in the following categories: Left, Left-Center, Least-Biased, Right-Center and Right. They also categorize media sources identified as: Pro-Science, Conspiracy-Pseudoscience, Questionable Sources and Satire. MB/FC provides an added service by rating the fact check organizations. Essentially, they fact check the fact checkers. 

All Media Has Bias

Both of these websites can serve as an excellent resource for a “quick check” when one comes across an article with a questionable message. They can also help us “check ourselves” in order to gain a better understanding of our habits for media consumption. Both sites recognize that all media has bias. AllSides addresses this through the feedback from readers. MB/FC addresses this through their “Least Biased” rating category. It should also be pointed out that the two sites differ in their ratings for some of the same media sources (e.g. BBC has a Left-Center rating on MB/FC, while maintaining a Center rating on AllSides). Alas, no system is perfect. But we offer a green light for both sites. In fact, we recommend that you bookmark both sites and spend some time browsing the information on them. If you are interested in promoting ethical leadership, it will be time well spent. And it may lead to the rebuilding of trust in media.

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Ethical Leadership is not associated with any given political party, nor is it associated with legislative policy.


Ethical leaders are:

- honest and truthful 

- transparent with public information 

- a unifier rather than a divider

- committed to represent their entire constitu


Copyright 2018

LeaderEthics - Wisconsin is organized as a 501(c)4 non-profit organization.  P.O. Box 371, La Crosse, WI 54602

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